The hotest question and one fo the most important questions in Social Media
We are the so called social media strategists, planners, managers and *shudder* experts...
But have you really ever stopped to think, to observe?
Let me challenge you to a little exercise in Empathy.
Next time your in a crowd, preferably a bustling crowd like at a train station.
Stop and look around you, see the people... hear the people...
Each and everyone of them has a life, they have dreams, aspirations, needs, wants, insecurities, pain, heartache, love.
Each one unique...
Yet part of the crowd...
These are the people we reach out to, these are the people we engage with.
Now go back to your strategies and your focus groups and ask yourself the question: who is the focus of the strategy, the business or those people in the train station?
And if your answer is: "the business", you have failed before you have even started.
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