When
dealing with system generated emails it is very important to keep the messages
as plain and
as simple as possible.
The
email should be in Plain Text and minimal to none HTML should be used. This
will increase the deliverability of the email and decrease the chance that the
email will be flagged, rejected or quarantined as spam.
When
a URL is to be embedded, use the full URL and do not use URL shortening
services.
Http://www.full-url-link.com/unshortened-and-no-redirection-services-used
It
should be mentioned that the email is an automated response to a query or
submission and that the mailbox is not being monitored. An alternative email
address or contact mechanism should be given. For example "Please contact info@an-approprite-domain.com"
Disclaimer:
Disclaimers
could be added if required but there is no US or EU legal regulations that
enforced it. What is legally required is a valid opt out mechanism and full
company registration details. http://www.out-law.com/page-5536
Unsubscribe:
A valid opt out mechanism must be included in the email. Please see for a list
of anti-spam laws http://www.spamlaws.com/world.shtml
Or
if the email is of a serious critical nature include an email / mailto (no
automatic) opt out method, for example: “This is a system generated message and is of a
critical nature. If you feel you have received this message in error please
contact info@domain.com”
Company
Reg
Details:
Your
company's registered name (e.g. XYZ Ltd)
Your
company registration number;
Your
place of registration (e.g. Scotland or England & Wales); and
Your
registered office address
